Question 3- What have you learnt from your target audience feedback?

Website

http://paigewoolf123.wix.com/official-rai

Here are some print screens of our website, we decided to make it very bright and colourful to go with out music video, this creates a consistent brand which our audience can recognise to be Rai. By having links to iTunes, Twitter, Facebook and Instagram I feel as though we can successfully reach out to our target audience with Rai as an artist.

We also created a Twitter page for Rai @official__rai

Digi-pack photos

Front cover- for the front cover we projected white onto a screen and put Paige in front of it, this was to create a shadow effect. We wanted the front cover to stand out and so we used a shot we strong eye contact/pose.

Left inside page- For the left inside page we went to an abandoned building which is run down and features a lot of graffiti. By having Paige/Rai looking down it creates an emotive shot. We included some text from Rai to her 'Rai-bots' to make it more personal.

Middle- For the middle we decided to make it more visual, to do this we used long exposure on an SLR camera, a cross process filter and a torch to create a blur over her eyes. This is because the CD goes over this shot and so we wanted it to be more creative than posed.

Right inside page- For the right inside page we used longer exposure than what is normal but not as much as the middle shot. We used original parts of the school as a background to make it look vintage, paired with a filter I feel it is an effective shot. We then put some lyrics over the photo to make it more interesting in the digipak.

Next to back- Again, using old parts of the school and a blue cross filter we made this shot a bit darker than the others. High contrast and strong eye contact make this shot stand out.

Back- For the back we took a shot of Paige through wire, by using manual focus I managed to put the focus on her and not the wire. This cross-processing filter is purple/pink. With the use of the cross processing and filter effects our digipak all fits in together to make a strong brand.

Digi pack

Risk Assessment