Concept filming costume & make-up

For our main concept filming we decided to put our concept actress being me in all black with red lipstick. We did this because we wanted to portray a darker side of the music video through the concept clips. Having saying that we still kept it girly by using lace to keep it romantic- which goes with our song as she is singing about love.

Asking for permission to use songs

To ensure that our music video wouldn't go against any copyright laws we tweeted artists which we were using for our music video and website etc.

Filming day three

Day three of filming on of our locations was south weald, here we went for a more covered up look than we have before. We put Paige in a leotard, a shirt, black high waisted jeans and cut out boots. We used this look because it is edgy but also we wanted to cover her up more due to the location 1. being cold, 2. making it realistic. We also wanted to ensure the outfits chosen went with our target audience, which is why we aimed to keep everything on trend but with edge to it also.

 This shows the lace on Paige's leotard

 Here you can see the steps which we used quite a lot during our filming, we worked with angles making me stand up on the steps and have Paige beneath me, we also had the same shot but moved Paige round in the shot so that it almost time lapses.

This is Paiges completed look

 We chose to use cut-out boots as they are on trend right now. Which displays our artist to be a fashion icon.

 We used a hand chain to add some bling without being too in your face.

Final shot list

This is our final shot list, including type of shot and shot duration.

Effy inspiration

Here shows inspiration for our artist, her name is 'Effy' and she is from a popular tv show 'Skins' she embodies everything which our artist would, like being edgy but it coming naturally to the artist. We will play more with makeup as the song goes on, making her eyes the focus point of certain shots.

Target Audience feedback- Halfway through

We received feedback from a mixture of boys and girls half way through our production. This part we had only filmed part of the performance with no concept and this is what people said they liked and disliked. For the first improvement, a boy said how he wanted to see more people within the video because shots of the artist can get a bit repetitive. This can be resolved when we complete all our filming and add in conceptual ideas. Another person said how the time lapping could have created some confusion as some shots were from the beggining and some from the front. From this Ellie and I have decided we are going to have the first 20 seconds will create a attitude of the artist, as all the shots will be from behind, creating questions of who this artist may be and then the next 16 seconds will be the artist being established from the front. The lighting that first girl talks about is when the artist has the stars and rain projected on her. We chose to add a few seconds of this projection because all the other projections were happy and bright colours. This meant that by adding a darker projection, the backgrounds would stop being repetitive. When we received feedback that the artist smiled too much, we decided that will change our opening scene based on Miley Cyrus' music video of Wrecking Ball. The beginning of her video its just a close up of her face that really shows the emotion. This concentrates less on the artist dancing and more on the emotion and ability to lip sync to the viewer. The bits that contain the black shots are the parts that haven't yet been filmed. This was the video that the people above had previously watched in order to give their feedback.

Feedback on song and genre