Dear moderators, thank-you for taking the time to look around my blog! Hope you enjoy our music video as much as we enjoyed making it, make sure you bump up the quality to 1080p HD for a better viewing experience!
Eleanor Wallace 7225 Brentwood county high school

Warm Water- RAI

Lip syncing

Here shows what our lip syncing is like on the computer, unfortunately YouTube un-syncs our video, we have tried re-uploading the video many times and on many different websites but the problem still occurs. As you can see we have edited our video so that the lip syncing does match, sorry for the problem, we hope you will take this into consideration when watching our final video.

In what ways does your media product use, develop and challenge conventions of real media products

Use Develop and Challenge

How did you use media technologies in the construction and research, planning and evaluation stages?

How effective is the combination of your main product and ancillary texts?

Question 3- What have you learnt from your target audience feedback?

Website

http://paigewoolf123.wix.com/official-rai

Here are some print screens of our website, we decided to make it very bright and colourful to go with out music video, this creates a consistent brand which our audience can recognise to be Rai. By having links to iTunes, Twitter, Facebook and Instagram I feel as though we can successfully reach out to our target audience with Rai as an artist.

We also created a Twitter page for Rai @official__rai

Digi-pack photos

Front cover- for the front cover we projected white onto a screen and put Paige in front of it, this was to create a shadow effect. We wanted the front cover to stand out and so we used a shot we strong eye contact/pose.

Left inside page- For the left inside page we went to an abandoned building which is run down and features a lot of graffiti. By having Paige/Rai looking down it creates an emotive shot. We included some text from Rai to her 'Rai-bots' to make it more personal.

Middle- For the middle we decided to make it more visual, to do this we used long exposure on an SLR camera, a cross process filter and a torch to create a blur over her eyes. This is because the CD goes over this shot and so we wanted it to be more creative than posed.

Right inside page- For the right inside page we used longer exposure than what is normal but not as much as the middle shot. We used original parts of the school as a background to make it look vintage, paired with a filter I feel it is an effective shot. We then put some lyrics over the photo to make it more interesting in the digipak.

Next to back- Again, using old parts of the school and a blue cross filter we made this shot a bit darker than the others. High contrast and strong eye contact make this shot stand out.

Back- For the back we took a shot of Paige through wire, by using manual focus I managed to put the focus on her and not the wire. This cross-processing filter is purple/pink. With the use of the cross processing and filter effects our digipak all fits in together to make a strong brand.

Digi pack

Risk Assessment

Storyboard

Photo analysis

 Out of all the pictures we took, this was the only long shot where we decided would be okay to smile inn. When we first started our filming with out projections, the feedback we received was that our images contrasted the tone and lyrics of the song. From then onwards, we decided to have our artist be more serious and less happy in every shot.

These 2 images were shot in the same day which you can see by the costume. The image to the right, worked nicely by accentuating the artists' hair colour and eyes. Both photo's had a filter on which made the artist stand out more and add a greater contrast. 

The concept of the 2 wired images did work really effectively, however, as the wire came directly over the face which distracted the viewer from looking at the attractiveness of the artist. Therefore, we cannot use these 2 images as apart of our digipack, but would be ideal to include in our website. 

This was one our first images we first took. We would have crop the boarder so it looks as though she is standing against a black wall. The lighting of this image is effective as you focus solely on the artist rather than anything else within the picture.

 These 2 images would work really well as apart of our digipack. The one below work really well as the lyric list as the artist is still within the picture, however the lyrics wouldn't take away the emphasis and impact of the artist.

Digipack and website photos analysis

Website analysis

Website analysis from PaigeWoolf

Concept filming costume & make-up

For our main concept filming we decided to put our concept actress being me in all black with red lipstick. We did this because we wanted to portray a darker side of the music video through the concept clips. Having saying that we still kept it girly by using lace to keep it romantic- which goes with our song as she is singing about love.

Asking for permission to use songs

To ensure that our music video wouldn't go against any copyright laws we tweeted artists which we were using for our music video and website etc.

Filming day three

Day three of filming on of our locations was south weald, here we went for a more covered up look than we have before. We put Paige in a leotard, a shirt, black high waisted jeans and cut out boots. We used this look because it is edgy but also we wanted to cover her up more due to the location 1. being cold, 2. making it realistic. We also wanted to ensure the outfits chosen went with our target audience, which is why we aimed to keep everything on trend but with edge to it also.

 This shows the lace on Paige's leotard

 Here you can see the steps which we used quite a lot during our filming, we worked with angles making me stand up on the steps and have Paige beneath me, we also had the same shot but moved Paige round in the shot so that it almost time lapses.

This is Paiges completed look

 We chose to use cut-out boots as they are on trend right now. Which displays our artist to be a fashion icon.

 We used a hand chain to add some bling without being too in your face.

Final shot list

This is our final shot list, including type of shot and shot duration.

Effy inspiration

Here shows inspiration for our artist, her name is 'Effy' and she is from a popular tv show 'Skins' she embodies everything which our artist would, like being edgy but it coming naturally to the artist. We will play more with makeup as the song goes on, making her eyes the focus point of certain shots.